2021 — 2024
Freelance Social Media Designer
Tehnotrans — Transportation Company
Created social media content and campaign visuals for a transportation company.
6+ Years Experience · Creative Lead · Brand Creator
Designing Brands, Campaigns & Digital Experiences That Look Premium.
I help businesses build stronger visual identities through branding, graphic design, social media content, marketing campaigns, and modern UI/UX design.
- 6+
- Years designing
- 40+
- Brands & campaigns
- 100%
- Custom, no templates
About
A designer who understands both aesthetics and business.
Brand identity
Social media design
Marketing campaigns
Product promotions
UI/UX design concepts
Business visual communication
Creative direction
Luka is a creative designer focused on helping brands look more professional, recognizable, and commercially stronger. He combines visual design, marketing strategy, branding, and modern digital presentation into one consistent system.
Every project starts with the business behind it — its audience, market position, and goals. From there, the work moves into a clear visual direction that scales across social media, campaigns, branding, and digital products without losing its identity.
The result is design that does more than look good — it builds trust, sharpens communication, and gives businesses a stronger presence in their market.
“Good design isn't decoration. It's how a business earns attention, trust, and growth.”
Luka Karanfilovski · Creative DesignerServices
Everything a brand needs to look premium and sell better.
From the first logo to a full campaign system — one designer, one consistent standard.
Branding & Visual Identity
Logo direction, brand systems, typography, colors, and visual consistency that make a business instantly recognizable.
Social Media Design
Instagram posts, carousels, campaigns, content systems, and promotional visuals built to perform and convert.
Marketing Campaigns
Sales-focused campaign concepts, monthly content planning, product launches, and creative ads.
UI/UX Design
Landing pages, app screens, user flows, and modern interface concepts that feel premium and clear.
Print & Outdoor Design
Stickers, banners, vouchers, stands, posters, and promotional materials prepared for real production.
Creative Direction
Premium visual strategy for businesses that want a stronger, more consistent market presence.
Selected Work
Portfolio organized by real client work.
Social media work stays grouped as premium post systems, while branding, logo design, and presentation-based projects open in a larger premium presentation format for clearer viewing.
Social Media
Post systems for businesses, separated by client and presented as premium grids.
Logo Design
Logo marks and identity concepts presented as clean visual explorations.
Posters
Custom posters and promotional visuals with stronger composition and impact.
Process
A clear process that turns ideas into a system.
01
Understand the Brand
Research the business, audience, tone, market, and goals before a single pixel is placed.
02
Define the Direction
Create a clear visual and strategic direction so design decisions stay focused and consistent.
03
Design the System
Build strong visuals, layouts, content structure, and a consistent identity that scales.
04
Refine & Deliver
Polish every detail and prepare final assets ready for digital or print production.
Experience
Six years of building visual systems for real businesses.
Since 2021, my work has grown from freelance social media design into creative leadership, marketing strategy, branding, and complete digital presentation for businesses.
Education
Academy for Design
Graphic Design Department · Skala School by Djolev · 2023 — 2024
Languages
MacedonianNative language
EnglishIntermediate B1
2024 — 2025
Graphic Designer & Marketing Manager
Mr. Bricolage
Created social media and marketing content for Mr. Bricolage.
2025 — 2025
Graphic Designer
Vendor Macedonia
Created social media content for various brands.
September 2025 — March 2026
Senior Designer & Creative Lead
Mono Alex
Led creative direction, visual content, and brand-focused design execution.
March 2026 — Present
Creative Lead & Marketing Strategist
Battery Evolution
Developing marketing strategy, brand communication, campaign visuals, social media systems, and B2B/B2C creative direction.
2021 — Present
Freelance Graphic Designer
By Karanfilovski
Ongoing private freelance work covering logos, brand identity, social media visuals, print materials, and web banners.
Skills & Tools
The toolkit behind every premium result.
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Adobe Premiere Pro
FigmaAdobe ProSocial Media DesignBrandingTypographyLayout DesignMarketing StrategyUI/UX ConceptsVisual StorytellingArt DirectionCreative DirectionPrint DesignFigmaAdobe ProSocial Media DesignBrandingTypographyLayout DesignMarketing StrategyUI/UX ConceptsVisual StorytellingArt DirectionCreative DirectionPrint Design
Client Feedback
Trusted for visual direction across real business categories.
“A premium visual approach that makes automotive, service and retail campaigns feel more professional, clear and sales-focused.”
Automotive & Service Brands
“Strong understanding of brand presentation, social media systems and consistent visual communication for growing businesses.”
Retail & Local Businesses
“Clean, modern and organized design direction across digital content, event promotion, music visuals and community pages.”
Hospitality, Events & Entertainment
Ready to Build a Stronger Visual Presence?
Let's create a brand, campaign, or digital experience that looks professional, premium, and built for growth.
Email
luka.karanfilovski512@gmail.com
Phone / WhatsApp
+389 70 264 286
Instagram
@by_karanfilovski
Location
Skopje, Macedonia