By Karanfilovski — Creative Portfolio
I’m Luka Karanfilovski, a Creative Lead & Marketing Strategist from Skopje, combining graphic design, branding and marketing thinking to create visual systems, campaigns and product-focused content for B2C and B2B brands.
Design, strategy and content direction — built to make brands look premium, communicate clearly and grow.
Every project starts with the business goal, audience and message before the visual direction is built.
Layouts are structured to make the most important message clear, fast and easy to understand.
The work is designed to stay recognizable across social media, print, packaging, campaigns and sales materials.
From concept to final export, files are prepared with attention to detail for digital platforms and print production.
Packaging · Orevce · 2026
Premium packaging direction for Orevce, focused on product presence, shelf impact and a clean brand presentation. The project combines packaging design, visual hierarchy and product-focused storytelling to create a more professional and recognizable cheese brand experience.
31 final client and concept projects across packaging, social media systems, branding, logos, posters, sports design and campaign visuals. Open a project for the full case.
01/03/2026 — Current· LIVE
Creative Lead & Marketing Strategist
Skopje, North Macedonia
Leading creative direction and marketing strategy across Battery Evolution, Exide, Akumulatori.mk and Solar Energy MK — from social media systems and campaign visuals to print production, paid campaigns and brand growth.
28/05/2020 — Current· LIVE
Freelance Graphic Designer / Brand Designer
Skopje, North Macedonia
Independent creative work for brands and small businesses — logos, visual identities, social media visuals, posters, packaging, advertising creatives and production-ready files.
01/10/2025 — 28/02/2026
Senior Designer & Creative Lead
Skopje, North Macedonia
Creative lead for a clothing brand, directing social media visuals, campaigns, product presentation, website visuals and AI-assisted fashion content workflows.
16/02/2025 — 01/08/2025
Graphic Designer
Skopje, North Macedonia
Developed creative design solutions aligned with brand strategy, created visually engaging materials, maintained consistency across platforms and supported marketing initiatives with high-quality design.
04/09/2024 — 15/02/2025
Graphic Designer & Marketing Strategist
Skopje, North Macedonia
Created marketing visuals, social media graphics, promotional materials and campaign designs for a retail brand, including offers, product promotions, seasonal campaigns and sales-oriented communication.
27/09/2023 — 02/08/2024
Freight Transport Dispatcher & Full Service Creative
Skopje, North Macedonia
Handled transport coordination, route planning, communication, documentation and reporting while supporting creative/design needs — strengthening organization, problem-solving and pressure management.
A dedicated section that confirms the completed Academy for Design — Graphic Design program at Skala School, presented as part of Luka Karanfilovski’s professional profile.
Academic Diploma / Certificate
Skala School
This certificate confirms the successful completion of the Academy for Design, department of Graphic Design. It strengthens the professional profile with formal design education alongside real-world creative and marketing experience.
Issued in Skopje, North Macedonia on December 13, 2024
PsAdobe Photoshop
AiAdobe Illustrator
LrAdobe Lightroom
PrAdobe Premiere Pro
Luka Karanfilovski
Creative Lead & Marketing Strategist
Creative and detail-oriented Graphic Designer, Brand Designer and Marketing Creative with 6 years of experience in visual communication, social media design, branding, advertising, print materials and product-focused campaigns.
I combine graphic design, marketing thinking and strategic communication to create visuals that are aesthetically strong, clear, business-oriented and focused on sales, brand awareness and audience engagement.
My work covers visual identities, campaign systems, packaging and label design, promotional materials, photo/video content direction and production-ready files for both B2C and B2B brands.
Education
Academic Diploma in Graphic Design
Skala School by Djolev and the Arts
10/10/2023 — 10/10/2024
High School Diploma
СУГС „Владо Тасевски“ — Skopje
01/09/2019 — 10/06/2023
Languages
Macedonian
Native
English
B1
Serbian
C2 speaking/listening · C1 writing
For collaborations, design projects, brand visuals, social media campaigns, packaging, print materials or marketing-focused creative direction, contact me directly.
luka.karanfilovski512@gmail.com
Phone
+389 70 264 286
Location
Skopje, North Macedonia
@by_karanfilovski
